An Alfa Romeo US return is going to occur, claims Fiat. They are really serious over it this time, just like they were serious about it back in the Clinton administration.
4C sports vehicle to spearhead Alfa Romeo U.S. return
Fiat's luxury brand that fits between the high luxury brand and low luxury brand is Alfa Romeo. It may make a return pretty soon. Fiat has been promising the return for a while now.
Alfa, essentially Italy's answer to BMW, has been gone from the U.S. for a long time but in the past year or two, has been confirmed, then un-confirmed, then re-confirmed for a stateside launch. First they said 2013, then 2014, then 2013 again.
A two-seater sports car called the Alfa Romeo 4C will be making its way back to the United States as the first Alfa Romeo sale, according to NBC News. It is supposed to hit dealerships later this year, according to Star Phoenix.
Most do not care
Many people who use an auto loan rates calculator recognize that they cannot really afford the price of the 4C that will cost between $75,000 and $100,000. That means that hardly anybody will actually be getting the vehicle. A lot of people do not even care that Alfa Romeo is coming back.
The Star-Phoenix explained that the carbon fiber cabin means that only 2,500 will be produced annually.
Alfa has been gone from the States since 1995, and it did not sell a lot even when it was here. In 1986, it sold 8,201 vehicles, but that was the most it ever sold in a year. According to Car and Driver, it may never show up anyway considering promises never come through lately.
Alfa guaranteed to return numerous times since 2000, only to revise the date and intended distributor numerous times. Lately they seem a bit more severe about resuming sales this year. Given, they did manage to sell a few 8C Competizione roadsters in 2008 in the U.S., but that was about it.
Not a huge deal for most
The press appears to be making a huge deal over "Alfa Romeo United States," and some might wonder why that is. Ultimately, it's just another luxury brand; so what if it's Italian and has a "wop engine," as Fiat boss Sergio Marchionne put it? Hardly everyone bought them when they were sold here and they were notoriously unreliable.
The people who do buy an Alfa will only be doing it because it is ridiculously beautiful. A concept car called the Gloria will be shown off at some auto shows later this year, according to Automobile Magazine, but it is expected to be really beautiful. If the 4C and 8C is any indicator, it will look really good.
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